Main Task- Evaluation

Denotation of The Second Personality

The opening shot of my production starts by showing my production logo, which I made myself on Photoshop Elements, this is complying with the codes and conventions, as most films will start by showing the production logo. The production logo is on a black background which would signify that my film was low budget (which it was), and with the knife and the red blood, before the film has even started I am already giving away the genre to my audience, this is not complying with the codes and conventions, however it has been done many times before. Warner Brothers tend to change their logo according to the genre of the film, for example Harry Potter, the logo is made to look Magical.

My opening shot shows my main character sleeping in bed, and the camera cuts to a close up shot of the CD Player, as the CD Player turns on, the music starts, had I of had a higher quality camera I would of been able to create this shot much better, and the display on the CD Player would of been able to read much easier. The camera then cuts back to the main character in bed. The mise en scene of the room would signify to the audience that the boy is very messy, and spends a lot of time in his bedroom, and with the stereo system it would seem he is very much into music. If I would of had more access to some Heavy Metal posters then the mise en scene of this scene would of signified that my character is into Heavy Metal music, and had an intertextual reference to the character in Trick or Treat.

As the boy wakes up from his sleep, because the room is so dark, one part of the room is so dark that it creates a black background for the final title sequence which reads the actors name, I think this is a very good use of lighting.

As the boy stares into the mirror, there is an over the shoulder shot which means that we are able to see the clothes the character is wearing wile also being able to see his facial expression as he stares (would not make sense if he had nothing to stare into). There is a light just above the character that is shining down on him, this is giving the audience a clear signifier that this character is the Central Protagonist.

When the scene cuts to a flashback, the image turns to black and white, clearly signifying that the scene is a flashback, and happened in the past, as we signify black and white with the past because much older media was all in black and white (period dramas). The mise en scene of this setting clearly denotes to the setting being in a school. The music in the background has changed for this scene to much calmer and depressing music, clearly signifying that as this is the main character flashback, what happened here caused him great amounts of sadness and stress.

As the image goes back to present time, and the boy walks into the kitchen he is making a sandwich, and as the close up on the camera shows him doing this, we see the knife that he will later use to kill the bully. I chose this idea of showing a knife so that I could have a way of showing why the boy would be taking a knife to school, as shown in the next scene, it would not make sense if the boy had a knife in his bag without reasoning for it being there.

As the boy is packing his school bag, it clearly shows him packing in school books, which is a great use of mise en scene to signify that the character is going to school. As he then goes to get his lunch, he also goes back and collects a knife, this creates a Narrative Enigma, what made the character want to go back and collect the knife, and why does he need it.

As the boy is walking outside, the woodland area gives a clear signifier that he is very much well in an isolated area, and there is no one around, so anything could happen. The point of view shot onto his feet signifies that the boy is upset and has his head down. The camera then cuts to a point of view of someone walking behind the boy, which would denote that the boy is being followed. This goes against codes and conventions as it would normally be the killer who stalks the victim, and would lead the audience to a narrative enigma to whether this boy is innocent or a killer.

This narrative enigma is then emphasized as they both stop and stare!

How does the media product

 use, develop and challenge forms and conventions?

Our media product had a main aim to both comply with as-well as challenging, where suitable, the codes and conventions of a film opening. We managed to comply with the codes and conventions, as we had a Central Protagonist; we also showed the production logo at the very start of the film. However our production logo gave a clear signifier that our genre was a slasher because of the knife, with blood coming off of it. I also believe that we managed to challenge the codes and conventions, as for in one of our shots you see what is believed to be the killer, being stalked by the victim.

How does our media product represent particular social groups?

Our film opening represents more than just one social group, as the main character could be denoted to be both middle class and low class; it depends on how the audience view the film. This was set up on purpose, as it helps to raise questions over the central protagonist, while also giving clear signifiers as to his characteristics. The first social group is represented by the setting, because it is a very modern and nice house, this would signify the middle class, but by looking at the characters clothing it would seem that actually the main character is representing lower class, as his clothes are scruffy and he does not change them during the whole production. The reason we wanted to represent two different social groups was to help widen out potential target audience while at the same time creating narrative enigmas in our production.

What kind of media institution might distribute our media product and why?

I would like to think that Working Title would produce our film, however because they do not distribute. Because they have such good contact in USA and would be able to launch it there as well, if they distributed our film we would be able to have worldwide success from it. An example of a film that has created similar success that I would expect our film to create is 'Shaun of the Dead' this was a low budget British film that had major success in the USA as well. I think that in an ideal world, we would want Launching Films to produce and distribute our film. 

Who would be the audience for our media product?

I would hope that our media production would sell to males and females, but because of the negative stereotypes to females, I think it would main attract a male audience, with the exception to be few females. I do not think that my film would attract in the homosexual audience, as there is no homosexuals in it, however it does not give off any negative stereotypes to homosexuals so they would not be put off. My film should attract a youth audience (15-30), but because of its 15 rating, there would be young teenagers interested in watching the film for 'Negative Role Models'. My audience I would expect to be mainly lower-middle class because of the reference to both classes in my film. Also slasher films normally bring in a lower class audience. I would also hope to attract Heavy Metal Rockers because of the heavy music we use in the production.

How would the audience be attracted/addressed?

I would expect that all of our male audience would be attracted to our film because of the violence, blood and gore. So to address this market we would simply make a trailer that contained a lot of killing, blood and gore. We would be attracting in our young audience because of the entire fast pace editing that we have, with quick fast paced clips. We would address this market by making sure that the trailer also had very fast pace cuts. I also think that our film is attracting Heavy Metal Rockers because of the music that is being played in it. We would address this audience by putting a heavy metal song on the trailer. If we had a higher budget we could also attract this audience through a special guest actor who is well known in the metal music industry. Trick or Treat did this by bringing in Ozzy Osborne.

What have you learnt about technologies from the process of constructing this project?

During my production I have learnt a lot about how to edit, create and publish a film. This meant learning how to firstly create a blog, upload images text and video to it. I learnt all of this by myself, as it turned out to be very easy. Because I am taking A Level ICT and I got an A* in GCSE, I had a major advantage on any normal media student. However I had never used iMovie HD before, so I searched online for tutorials on how to use it properly, this means that I was able to use all of the functions available to me in the proper way. I learnt how to upload and cut clips. I also learnt how to add still images and sound effects, and how to correct sound levels and position them in the correct position. I then had to learn how to add a title sequence, create video effects and how to compress the production so I could put it onto my blog. I also learnt how to use a camera and tripod properly to create panning shots, zooms and tilts. I also looked into how to change the white balance on the camera so that I could get the best video quality possible.

Looking back at my preliminary task, what do i feel i have learnt in the progression from it to full product?

I think that my camera work has improved a lot since my Preliminary task, and I have learnt how to stop shaky camera work. I also think my knowledge on camera angles and shots has changed as you can see there are a lot more used in my Final Production than my Preliminary Task. My editing on iMovie HD has not improved too much as I learnt most of it while doing my Preliminary Task.

What needs to be changed?

I made a lot of changes before I got to my final cut, but there are some things that still needed to be changed but I simply did not have the time to do it, or I did not have the appropriate equipment. One change that would need to be made is more camera shots would need to be put into my production, especially I should have used a Dutch Angle to signify something was wrong, but on the day of filming I forgot to use and I could not re-film again as I ran out of time. I also think that if I had more time I would have made my own music on Garage Band that would fit in with the narrative much better, I would also add in more sound effects that I would of had to record myself rather than just downloading them off the internet. I also think the use of better actors may have improved my production, but the ones I used did exactly what I wanted them to, and where the only ones available because everyone in school is so busy with revision and coursework.